THE SOLUTION TO THE BIGGEST PROBLEM IN MOTORSPORTS
THE PROBLEM
Money — specifically the lack of it.
It’s no secret that becoming a professional race car driver demands years of commitment and millions of dollars that most families simply don’t have. Unlike other sports, you can’t just walk onto a field, throw a ball, or run a 40-yard dash to prove your talent.
The journey starts small, but winning quickly becomes addictive. Parents begin dipping into college funds and stretching their finances thin, chasing the dream. The more success a young driver has, the more the family invests—until too often, they end up financially drained, and the child is left without a path forward. Unfortunately, this story is all too common.
There has been no real solution. No effective program. No social media strategy that fixes the problem. Sending out hundreds of sponsorship proposals—hoping for a miracle—usually ends with those proposals in the trash. Drivers have had nothing meaningful to offer in return. From SIM racing up through the driver developmental ladder, the sponsor ROI simply isn’t there. Only at the very top levels of motorsport do sponsors finally see a strong return on their marketing investment.
THE SOLUTION
TOKENIZATION!
GridPass is the first platform that turns your favorite driver into a digital asset you can own.
Powered by AI and Web3, GridPass creates a driver NFT that is tokenized allowing fans to invest directly in a driver funding the drivers journey up the driver development ladder.​
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With just your phone, you can invest any amount into a driver’s future in seconds. If they win, earn endorsements, or get a bigger contract—you get paid!
You’re literally invested in their success.
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And it doesn’t stop there. Driver NFTs can be bought, sold, and traded in the GridPass marketplace—creating real value and ongoing royalties for the driver with every transaction.
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For years, drivers have hoped a big-money “whale” would slide into their DMs and save their season.
Hope is not a strategy. GridPass is.
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When fans have skin in the game, everything changes:
They cheer louder. They watch more. They bring friends along.
Because suddenly, it’s not “a driver.” It’s your driver.
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Imagine buying a piece of Max Verstappen before he was Max Verstappen—holding a stake in every dollar he’s earned.
That’s not just bragging rights.
That’s generational bragging rights.
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Motorsport is about to flip.
The next superstar won’t be chosen by luck, sponsors, or politics.
With GridPass, the fans choose.